نوع مقاله : پژوهشی : مقاله مستخرج از پایان نامه یا رساله دکتری
نویسندگان
1 کارشناس ارشد رشته توسعه روستایی، گروه ترویج و آموزش کشاورزی، دانشکده علوم زراعی، دانشگاه علوم کشاورزی و منابع طبیعی ساری، ساری
2 گروه ترویج و آموزش کشاورزی، دانشکده علوم زراعی، دانشگاه علوم کشاورزی و منابع طبیعی ساری، ساری، ایران
3 استادیار، گروه ترویج و آموزش کشاورزی، دانشکده علوم زراعی، دانشگاه علوم کشاورزی و منابع طبیعی ساری
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Sustainable entrepreneurship, as a key component of rural development, plays a vital role in the economic and social empowerment of local communities. However, in many rural areas—particularly coastal regions—entrepreneurial development faces various challenges.
The aim of this study is to identify and analyze the challenges and propose strategies for promoting sustainable entrepreneurship in the coastal villages of Sari and Miandorud counties in Mazandaran Province, Iran. This research employed a mixed-methods approach (qualitative–quantitative). In the qualitative phase, semi-structured interviews were conducted with 11 experts in the field of rural development and entrepreneurship, resulting in a set of key barriers and potential strategies, which were categorized using thematic analysis. In the subsequent quantitative phase, a structured questionnaire was distributed among 60 local specialists, and the data were analyzed using a comparative approach to evaluate the perceived importance and implementation levels of the proposed strategies.
The qualitative findings revealed seven main dimensions as the core barriers to sustainable entrepreneurship in coastal villages. Based on the frequency of extracted codes, economic barriers ranked highest (44 codes), followed by infrastructural (22), support-related (17), psychological (12), cultural (11), policy and planning-related (9), and educational and informational barriers (8). In terms of strategies, three main categories were identified: non-material support, entrepreneurship education and promotion, and material/financial support. Mann–Whitney U test results revealed a significant gap between the perceived importance and actual implementation of all strategies, indicating a clear disconnect between policy recognition and practical execution from the perspective of local stakeholders.
This research highlights the multi-dimensional nature of sustainable entrepreneurship development in coastal rural areas and emphasizes the need for localized policy design, strengthened support and educational infrastructures, and removal of institutional barriers.
کلیدواژهها [English]