Interpretive structural modeling of strategies to increase the production of cooperatives in Khuzestan province during the corona outbreak

Authors

1 Assistant Professor of Sociology, Shahid Chamran university of Ahvaz

2 Associate Professor of Sociology, Shahid Chamran University of Ahvaz

3 Assistant Professor of Sociology, Shahid Chamran University of Ahvaz

4 Assistant Professor of Economics, Shahid Chamran University of Ahvaz, Ahvaz, Iran

Abstract

The main purpose of this study is to identify strategies to increase the production of cooperatives in Khuzestan province during the corona outbreak. In this research, with regard to the research topic, the qualitative method and interpretive structural modeling approach have been used. The participants of the present study were 45 key informants in Khuzestan province in 2020. In the present study, semi-structured interview technique was used to collect data and purposive sampling was used to select cases. The results of the present study showed that in the period of corona outbreak, the production status of production cooperatives in Khuzestan province is moderate for the majority of interviewees (56.6%). The results of structural analysis using Mick Mac software showed that from the perspective of experts, the most important strategies to increase the production of cooperatives in Khuzestan province in the pavilion period of Covid 19 include 1. Correct understanding of market and customer needs 3. Teaching cooperatives new production and sales methods 3. Strategic planning in cooperatives 4. Use of new sales and marketing methods 5. Supply chain efficiency 6. Home business development 7. Government support for production and business environment 8. Business flexibility and innovation in production program 9. Working capital management 10. Trust and belief in the capabilities of cooperatives 11. Paying attention to the comparative advantages in forming a cooperative 12. Advertising and gaining customer trust Production activities, its maintenance and promotion 14. Cooperation and cooperation between departments 15. Comprehensive maintenance and promotion of human resources in production units 16. Acting on the approvals of the Facilitation and Corona headquarters.
 

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Community Development (Rural and Urban)
Volume 13, Issue 1 - Serial Number 25
September 2021
Pages 147-171

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